Melania Trump rang the opening bell at the New York Stock Exchange on January 28, 2026, stepping into the spotlight ahead of the premiere of her new documentary. For decades, the private lives of American first ladies were largely considered the property of history, to be preserved for the National Archives and later detailed in memoirs or retrospective projects. Melania Trump, however, is redefining the role by turning the lens on herself while actively profiting from her story.
The documentary, titled Melania, chronicles the 20 days surrounding her return to the White House and offers unprecedented access to her life as first lady. Unlike previous first ladies, who maintained a strict boundary between public duty and private life, Trump has taken the rare step of executive producing her own cinematic narrative. The film transforms the presidential transition into a highly produced visual story, giving audiences an intimate look at her experiences and perspectives.
“I’m very private person and a very selective person – what I do, what I don’t do, when I talk, when I don’t talk. And that’s my choice, and nobody is in charge of me,” Trump said during an appearance on Fox News’ The Five on January 28, underscoring her deliberate approach to controlling her narrative.